3 steps to bright skin.

Powered by Niacinamide and Rice Water, this 3-step routine, featuring a face wash, serum, and SPF50 sunscreen gently lifts away impurities, refines pores, hydrates deeply, and shields skin from sun damage. The result? Brighter, smoother, and more even-toned skin. Because clear skin is always a bright idea.

2% niacinamide simply bright face wash with rice water, 100ml:
* clinically proven to instantly brighten, soften skin
* non-irritant & sulphate-free
* removes 99% pore clogging impurities
* gentle & non-drying

10% niacinamide face serum with rice water, 50ml:
* clinically proven to brighten skin from 1st use
* fades blemishes for clear skin
* smoothens skin texture
* dermat-tested

2% niacinamide SPF50 PA++++ hybrid sunscreen with rice water, 50g:
* clinically proven to brighten skin in 2 weeks
* 3x tan reduction
* 4-hr water resistant
* leaves no white cast
* lightweight & non-greasy